Here in the US we call that a Vehicle Identification Number (VIN). It is standard for all road-legal vehicles sold today.
If you DL a copy of the service manual, it has the codes explained. Get one here:
DUCATI HYPERSTRADA 2013 Repair Workshop Manual (html)
It's only $6.50, but still not quite complete. It's accuracy is also somewhat questionable - think "Lost In Translation." You will want it sooner or later! But here's the info for your bike:
DATA STAMPED ON THE FRAME
Europe/france/japan/australia version
1 Manufacturer: Ducati Motor Holding
2 type:
B2 = hypermotard / hypermotard sp / hyperstrada (77kw): Europe, France, Japan, Australia
B3 = hypermotard / hypermotard sp / hyperstrada (70kw): France
B3 = hypermotard / hypermotard sp / hyperstrada (35kw): Europe, France
B3 = hypermotard / hypermotard sp / hyperstrada (25kw): Europe, France
3 variant:
00 = hypermotard / hypermotard sp / hyperstrada (77kw): Europe, France, Australia
00 = hypermotard / hypermotard sp / hyperstrada (70kw): France
01 = hypermotard / hypermotard sp / hyperstrada (77kw): Japan
01 = hypermotard / hypermotard sp / hyperstrada (35 kw): Europe, France
02 = hypermotard / hypermotard sp / hyperstrada (25 kw): Europe, France
4 version:
AA = hypermotard / hypermotard sp / hyperstrada (77kw): Europe, France, Australia
AA = hypermotard / hypermotard sp / hyperstrada (35 kw): Europe, France
aa = hypermotard / hypermotard sp / hyperstrada (25 kw): Europe, France
FA = hypermotard / hypermotard sp / hyperstrada (70kw): France
JA = hypermotard / hypermotard sp / hyperstrada (77kw): Japan
note: the 9th digit is actually a check digit that is generated by the rest of the code; it is used to make sure that there are no errors in transcribing the VIN.
5 year of production:
# = year of production
6 manufacturing facility
B = for all models
note: this must mean Borgo Panigale, Thai built ones have a T here.
7 progressive serial no. from "000001"
identical for all models