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HYPERstrada or hyperSTRADA?

Joined Dec 2012
123 Posts | 0+
Ottawa Ontario
Here's a useless but fun question: how do you pronounce "hyperstrada"? I invariably say HYPERstrada, if only because I like the sound if it better - I guess I like to emphasize the "hyper" part of the name 'cause it's cool.

I wouldn't even ask if it weren't for noticing that some Multistrada and Hypermotard owners say "multiSTRADA" and "hyperMOTARD" respectively, so emphasizing the second part of the name is not without precedent...just saying in case anyone asks why I even bother asking...