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Rim tape

Funny you should ask. I rim taped my bike this winter and went with this https://store.tapeworks.com/6019.aspx and I got the applicator they sell.

It went on pretty easily with the wheel removed, and this particular color matches the coil spring (I know -but it was kind of a bonus though), you get extra strips with the kit, and it reflects really well. Got 1/8 inch.

So yes -I think it's good stuff.
 
depends what you want to do.

I bought marchesini decals off ebay and used black reflective tape (also off ebay).